Is Instagram creating a new breed of social climbers?

A social Climber

A Social Climber is anyone that becomes friends with someone if they have something that they want. They become ‘friends’ with people in particular who ‘know people’ that can be of use/benefit to them. In turn, they become (or attempt to become) friends with that first person’s more ‘popular’ friends, then leaving the first person behind. They repeat this cycle to get to the ‘top’ as they see it.

This is something which has been playing on my mind a lot recently and I’ve been noticing the trend of this happening around me quite a lot. I know I can’t be the only one experiencing this so I wanted to write this blog post to put it out there that social media channels, particularly Instagram, is encouraging a new breed of social climbers. 

I love Instagram as it’s so visual and great for inspiration. I personally really enjoy using it for picking up on new emerging trends and seeing how other bloggers or Instagram models put together outfits, looking out for the latest bars or restaurants that are opening and also for home styling ideas. It’s great though for anyone, whatever their passion or interests might be. I wrote a blog post a year ago about my thoughts on Instagram HERE  which you also might like to take a look at.

Follow/Un-follow culture

Instagram has always had a problem with the follow/un-follow process. If you are not aware of this, what happens is that the account will start following people to get them to follow them back. Once they follow back, they then hit the un-follow button. Usually they never notice that this person un-followed them and they have essentially got away with it. The reason they do this to boost their follower account and there are even companies that you can actually pay to do this for you as a ‘bot’ which is craziness!

Fake Instagram friendships

When I first joined Instagram there were girls that would comment and engage on my posts all of the time. I was happy to be networking with some really lovely people, (or so I thought) and I genuinely loved supporting them back with their posts. However, a while ago, two of them stopped leaving comments as regularly and then stopped following me all of a sudden. It made me slightly paranoid, making me wonder what had changed. Did they no longer like my content? Had I done something to offend them? Had I missed any of their posts lately and it had annoyed them? 

It really bugged me for a while and then I realised – they didn’t need me anymore and I was someone they could drop now that they were climbing up the ‘Instagram ladder’ with more and more followers and they had used me along the way to get there. After thinking about it, the whole thing is really quite stupid and just confirmed to me that these girls were not my ‘friends’ at all – I hadn’t even met them in the real world! I had to give myself a talking to and not to be so silly to even worry about such a thing. That’s what happens sometimes with Social Media though – it can be a funny old place and no wonder why so many people struggle with it. On the plus side, I still have a lot of interaction with some girls that have been there from the beginning and they are really lovely. 

Moving forward

This has really opened my eyes though. I’m seeing Social Climbing happening everywhere, not just on Instagram and it’s definitely something to be aware of.  I’m not saying that you need to be suspicions of everyone that you meet, wondering what it is that they want from you, but I will be a lot more conscious that this sadly is a thing now.

I think that this will also really make me pay more attention to how I interact with other people. My Instagram account has grown since I started blogging last year and I still love interacting with a lot of the same people that I did back in the very beginning as well as new people I have come across along the way. I would never want anyone to think that I didn’t have time for them and that the number of followers you have makes you more ‘important’ than anyone else – it’s a nasty way to behave and people will always see through it in the end. As they say, Karma will always find it’s way to those who deserve it.

Have you had experiences with this before?

Leave a comment below if you have!

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