Trend Report: Logomania

Logos and branding are back and in a big way! Shown all over the runways the last few seasons, we are seeing a huge trend in the collections for styles with large logos, monogrammed details and boldly branded pieces.

Logomania is not a new trend; it’s something that comes back into fashion time and time again. It was particularly a hit in the 80s and 90s and designers such Chanel were leading the way back then just as much as they are killing it today.  We are seeing designers at Burberry and Fendi  are evolving this by bringing out newly designed logos, updating their monogramme details, moving into the new age of fashion and having a fresh take on this trend.

I personally am loving the Logomania trend and I’ve always been drawn to it in previous years. Some of the vintage 90s Chanel pieces that were heavily branded with their famous interlocking CCs were truly amazing so if you are able to get hold of any vintage pieces from those decades you will have found some absolute gems that will stand the test of time for many years to come. They are such investment pieces. I had the original Christian Dior saddle bag when they first launched this style in the early 2000s and let me tell you, it was not at the £2k price point that it is today! Unfortunately I wore that bag to it’s absolute death but if I still had it, it would be a fabulous vintage piece that would work well with any outfit today.

See below for my top 6 fashion brands to go to for embracing the logomania trend.

Balenciaga

Click on the below to view my favourite Balenciaga selection

LOGO JACKET
LOGO JACKET
£975
ALLOVER LOGO MINI DRESS
ALLOVER LOGO MINI DRESS
£1150
FRINGE KNIFE 110MM PUMP
FRINGE KNIFE 110MM PUMP
£775
VILLE XXS TOP HANDLE BAG
VILLE XXS TOP HANDLE BAG
£1150
BB HOODIE
BB HOODIE
£675
NYLON LOGO DENIM JACKET
NYLON LOGO DENIM JACKET
£1250
ALLOVER LOGO PULLED OPERA COAT
ALLOVER LOGO PULLED OPERA COAT
£2650
SCARF
SCARF
£425
LOGO JACKET
LOGO JACKET
£975
ALLOVER LOGO MINI DRESS
ALLOVER LOGO MINI DRESS
£1150
FRINGE KNIFE 110MM PUMP
FRINGE KNIFE 110MM PUMP
£775
VILLE XXS TOP HANDLE BAG
VILLE XXS TOP HANDLE BAG
£1150
BB HOODIE
BB HOODIE
£675
NYLON LOGO DENIM JACKET
NYLON LOGO DENIM JACKET
£1250
ALLOVER LOGO PULLED OPERA COAT
ALLOVER LOGO PULLED OPERA COAT
£2650
SCARF
SCARF
£425

Gucci

Click on the below to view my favourite Gucci selection

GG Sylvie tweed shorts
GG Sylvie tweed shorts
£790
GG jacquard wool silk scarf
GG jacquard wool silk scarf
£315
GG stripe wool jacquard skirt
GG stripe wool jacquard skirt
£890
GG wool ankle boot
GG wool ankle boot
£700
GG Flora wool jacquard cardigan
GG Flora wool jacquard cardigan
£2200
Oversize sweatshirt with Gucci logo
Oversize sweatshirt with Gucci logo
£870
GG wool cape
GG wool cape
£1750
Interlocking G lamé wool dress
Interlocking G lamé wool dress
£870
GG Sylvie tweed shorts
GG Sylvie tweed shorts
£790
GG jacquard wool silk scarf
GG jacquard wool silk scarf
£315
GG stripe wool jacquard skirt
GG stripe wool jacquard skirt
£890
GG wool ankle boot
GG wool ankle boot
£700
GG Flora wool jacquard cardigan
GG Flora wool jacquard cardigan
£2200
Oversize sweatshirt with Gucci logo
Oversize sweatshirt with Gucci logo
£870
GG wool cape
GG wool cape
£1750
Interlocking G lamé wool dress
Interlocking G lamé wool dress
£870

Christian Dior

Click on the below to view my favourite Dior selection

DIOR BLUE SADDLE DIOR OBLIQUE POUCH BELT
DIOR BLUE SADDLE DIOR OBLIQUE POUCH BELT
£1550
BLACK 30 MONTAIGNE STAMPED GRAIN CALFSKIN FLAP CHAIN BAG
BLACK 30 MONTAIGNE STAMPED GRAIN CALFSKIN FLAP CHAIN BAG
£2550
MID-TOP SNEAKER
MID-TOP SNEAKER
£680
NAVY BLUE DIOR OBLIQUE CASHMERE SCARF
NAVY BLUE DIOR OBLIQUE CASHMERE SCARF
£920
BLUE MULTICOLOR SADDLE DIOR OBLIQUE 5-POCKET CARD HOLDER
BLUE MULTICOLOR SADDLE DIOR OBLIQUE 5-POCKET CARD HOLDER
£340
MINI DIOR BOOK TOTE BAG IN EMBROIDERED CANVAS
MINI DIOR BOOK TOTE BAG IN EMBROIDERED CANVAS
£2050
Latte Multicolor Fully Embroidered Strap aria_topShotView LATTE MULTICOLOR FULLY EMBROIDERED STRAP
Latte Multicolor Fully Embroidered Strap aria_topShotView LATTE MULTICOLOR FULLY EMBROIDERED STRAP
£720
“J’ADIOR 8” CASHMERE SWEATER
“J’ADIOR 8” CASHMERE SWEATER
£1500
DIOR BLUE SADDLE DIOR OBLIQUE POUCH BELT
DIOR BLUE SADDLE DIOR OBLIQUE POUCH BELT
£1550
BLACK 30 MONTAIGNE STAMPED GRAIN CALFSKIN FLAP CHAIN BAG
BLACK 30 MONTAIGNE STAMPED GRAIN CALFSKIN FLAP CHAIN BAG
£2550
MID-TOP SNEAKER
MID-TOP SNEAKER
£680
NAVY BLUE DIOR OBLIQUE CASHMERE SCARF
NAVY BLUE DIOR OBLIQUE CASHMERE SCARF
£920
BLUE MULTICOLOR SADDLE DIOR OBLIQUE 5-POCKET CARD HOLDER
BLUE MULTICOLOR SADDLE DIOR OBLIQUE 5-POCKET CARD HOLDER
£340
MINI DIOR BOOK TOTE BAG IN EMBROIDERED CANVAS
MINI DIOR BOOK TOTE BAG IN EMBROIDERED CANVAS
£2050
Latte Multicolor Fully Embroidered Strap aria_topShotView LATTE MULTICOLOR FULLY EMBROIDERED STRAP
Latte Multicolor Fully Embroidered Strap aria_topShotView LATTE MULTICOLOR FULLY EMBROIDERED STRAP
£720
“J’ADIOR 8” CASHMERE SWEATER
“J’ADIOR 8” CASHMERE SWEATER
£1500

Fendi

Click on the below to view my favourite Fendi selection

Fendi Shirt
Fendi Shirt
£1090
Fendi pencil skirt
Fendi pencil skirt
£850
Fendi Mon Tresor
Fendi Mon Tresor
£1350
Fendi Scarf
Fendi Scarf
£390
Fendi Biker Boots
Fendi Biker Boots
£750
Fendi Baguette bag
Fendi Baguette bag
£1750
Fendi trench coat
Fendi trench coat
£2890
Fendi bomber jacket
Fendi bomber jacket
£7600
Fendi Shirt
Fendi Shirt
£1090
Fendi pencil skirt
Fendi pencil skirt
£850
Fendi Mon Tresor
Fendi Mon Tresor
£1350
Fendi Scarf
Fendi Scarf
£390
Fendi Biker Boots
Fendi Biker Boots
£750
Fendi Baguette bag
Fendi Baguette bag
£1750
Fendi trench coat
Fendi trench coat
£2890
Fendi bomber jacket
Fendi bomber jacket
£7600

Louis Vuitton

Click on the below to view my favourite Louis Vuitton selection

MADELEINE ANKLE BOOTS
MADELEINE ANKLE BOOTS
£1080
STELLAR TRAINER BOOTS
STELLAR TRAINER BOOTS
£635
ON THE GO TOTE
ON THE GO TOTE
£1660
BI-MATERIAL HOODED COAT WITH QUILTED SLEEVES
BI-MATERIAL HOODED COAT WITH QUILTED SLEEVES
£3650
HOODED WRAP COAT
HOODED WRAP COAT
£3750
A-LINE MINI SKIRT WITH BUTTON DETAIL
A-LINE MINI SKIRT WITH BUTTON DETAIL
£1100
LONG-SLEEVED JACQUARD ZIP-UP KNIT HOODIE
LONG-SLEEVED JACQUARD ZIP-UP KNIT HOODIE
£2660
LV MIDNIGHT SWEATSHIRT
LV MIDNIGHT SWEATSHIRT
£850
MADELEINE ANKLE BOOTS
MADELEINE ANKLE BOOTS
£1080
STELLAR TRAINER BOOTS
STELLAR TRAINER BOOTS
£635
ON THE GO TOTE
ON THE GO TOTE
£1660
BI-MATERIAL HOODED COAT WITH QUILTED SLEEVES
BI-MATERIAL HOODED COAT WITH QUILTED SLEEVES
£3650
HOODED WRAP COAT
HOODED WRAP COAT
£3750
A-LINE MINI SKIRT WITH BUTTON DETAIL
A-LINE MINI SKIRT WITH BUTTON DETAIL
£1100
LONG-SLEEVED JACQUARD ZIP-UP KNIT HOODIE
LONG-SLEEVED JACQUARD ZIP-UP KNIT HOODIE
£2660
LV MIDNIGHT SWEATSHIRT
LV MIDNIGHT SWEATSHIRT
£850

Chanel

Click on the below to view my favourite Chanel selection

Ankle Boots
Ankle Boots
£980
BROOCH
BROOCH
£610
Earrings
Earrings
£1330
Stole
Stole
£860
Sweater
Sweater
£1770
Sweater
Sweater
£2010
Leggings
Leggings
£1710
Sweater
Sweater
£2410
Ankle Boots
Ankle Boots
£980
BROOCH
BROOCH
£610
Earrings
Earrings
£1330
Stole
Stole
£860
Sweater
Sweater
£1770
Sweater
Sweater
£2010
Leggings
Leggings
£1710
Sweater
Sweater
£2410

That’s the beauty of this trend – you can either invest in ready to wear pieces (which are usually quite expensive and hard to get hold of without a decent SA) or you can be involved in the trend with the use of accessories such as bags, scarves, small leathers, shoes or hats which are often a much more affordable option.

Some people are not a fan of logos as they prefer to buy an item of clothing for the quality alone, without the need to broadcast who designed it. But for me, the more logos the better at the moment! Traditionally in fashion though, the trend of flashing large logos everywhere usually then moves into a more basic, simplistic look instead which is often a refreshing change after being saturated with designer names all over the place.

Share in the comments below if you like this trend and what your favourite designer logo is. What was your favourite piece from my selection too? I would love to know!

You can also check out my recent blog post HERE to find out about the designers that are doing the best branded designer sportswear.

All image credits for this post found at Pinterest

The most luxurious sports accessories of the moment

Image: Pinterest

These luxurious sports accessories are a sure way for every fashionista to be able to exercise in style! From basketball to skiing, tennis to skateboarding, the leading fashion designers have got all sporting activities covered. It’s the start of a brand new year (as well as a new decade) and usually top of everyone’s New Years Resolution list is to up their fitness game, so what better way than to get started with some of these fabulous items:

1) Louis Vuitton volley ball

The Louis Vuitton Monogram volley ball, Priced at £1680, is a combination of leather and canvas in a patchwork effect, creating a playful spin on the characteristic Louis Vuitton Monogram. This comes with a bag in similar colours, which also features Monogram details.

2) Chanel Basket Ball

The Chanel basketball with Chanel inscription in the classic black and gold, even comes with it’s own carrying chain. Around £2,000

3) Burberry Yoga Mat

The monogram Burberry yoga Mat, priced at £320

4) Supreme Skateboards

Supreme skateboards, spring-summer 2019 collection

5) Chanel surfboard

There have been several versions of the Chanel surfboards produced over the last few years, priced at around £7000 and only available upon request.

6) Chanel Tennis racket

Who can remember that episode of ‘Keeping up with the Kardashians’ with Kris Jenner and her Chanel tennis equipment? This racket and matching ball set will definitely turn heads on the court!

7) Chanel Ski wear

It’s clear to see that Chanel are leaders in this trend and they have been adding their logo to a variety of sports equipment. Recently, we’ve seen Kylie Jenner all over Instagram dressed head to toe in her Chanel and Fendi ski-wear, covered in the monogrammed logos.

If sports equipment is not your thing, you can still get involved with this trend with designer swimwear or winter accessories for skiing such as these Chanel earmuffs which are absolutely stunning. 

For hints and tips for buying luxury designer brands, head over to my recent blog post HERE.

I personally think this is such a fun way to link fashion and sports together in this way. Although I’m not too sure I would want to actually use the items considering how much they cost, and I would probably keep them as display items/collectors pieces instead as they are guaranteed to increase in value and become investments in the future. Either way, it’s making me want to get exercising and start my new year fitness regime!

Luxury shopping – should you buy in store or online?

Louis Vuitton store London

The luxury market is booming and has continued to grow over the last decade. Social media and celebrities have been two major factors in keeping our attention on the big name luxury brands and keeping everyone interested in buying the latest fashion pieces.

With most brands, the trend has been that the majority of shopping is done online and fashion retailers such as Asos, Pretty Little Thing and Missguided have taken the lead with this, becoming huge giants in the industry. On the flip side of this though, it has been affecting the sales on the high street and we are losing a lot of stores. This isn’t the same for the luxury market though as there are a lot of positive points for shopping for luxury goods online as well as in store.

The Online shopping experience

In 2017, luxury e-commerce grew by 23% which is more than three times faster than total luxury retail growth. Net-a-Porter were one of the first to bring global luxury fashion house products all together online. The online shopping experience that you get with them is fabulous, from the beautifully packaged parcels that they send you, to the extra special services they have such as delivery within the same day in London. Since the success of Net-a-Porter, there are now a lot of other similar websites such as FarFetch, Matches Fashion and My Theresa to name a few.

Luxury brands themselves though were pretty slow when it came to getting into e-commerce – Chanel being a good example of this. Perhaps they didn’t expect online shopping to become as huge as it has or perhaps they were not too bothered until they realised that every brand was moving into the digital world.

Netaporter shopping

image @ Pinterest

Savvy online spending

75% of luxury shoppers research online before they make their purchase which is a huge figure, however 72% of shoppers say that they actually prefer to purchase in store. This does not surprise me and I feel exactly the same way. If your going to spend a large amount of money on something you want to feel the product first, check that it fits and get an overall feel for what you are buying. A lot of shoppers are now doing this the other way around though, by trying the item in store first, and then buying it online using discount codes. Luisaviaroma are the best at offering discount codes and flash sales and are perfect for savvy shoppers that want to save themselves some coins.

Netaporter shopping

image @ Pinterest

Top 5 reasons to shop for Luxury goods online

  1. Using discount codes to get money off and for cheaper than the price you would pay in store.
  2. Some people feel uncomfortable shopping in designer stores which can have a reputation of being snooty with unhelpful shop assistants.
  3. It is a quick and easy process, with often same day delivery and a good returns policy. Some designer boutiques will not allow refunds, but give you in-store credit only.
  4. You can browse a selection of designer brands all under the one online destination.
  5. You can search for the same item over various online stores to find the best deal and again, often cheaper than in the boutiques,

The in-store shopping experience

For me, shopping in an actual boutique is a much more exciting experience than shopping online. Consumers want to feel special and be offered a good quality customer experience when they are buying luxury items. In stores like Louis Vuitton, Dior etc there is often a queuing system where you have to wait to be served by one of the sales assistants. This can take quite a long time which is the downside of this. However with the majority of these brands, you need to build a relationship with an SA (sales assistant) and they will help you when it comes to reserving the latest pieces from the new collections. Hermes is one of those brands where this is crucial. If you ever want to purchase a Birkin bag, you will only ever have the chance if you are a known regular shopper with a solid relationship with an SA.

Saint Laurent handbag

Beautiful surroundings

Luxury stores know that we are living in a digital world now but they still want us to go into the stores. They know the importance of looking fabulous and are creating insta-worthy spaces to inspire people and encourage new visitors into the store. This is great advertising for them as images are posted onto social media and it gets everyone excited about going to visit the store. The Alexander McQueen store on London’s Bond Street is like an art museum with a huge egg in the doorway like something out of a Lady Gaga music video, as well as having the windows covered with nets holding bejewelled beetles. Louis Vuitton have just opened their newly refurbished store and it is also incredible – which was to be expected. And look at the Dior flagship store in Paris – the displays they put on the front of the building are so beautiful and worth the visit to see them.

Dior store Paris

Dior store Lady Dior bag

Dior store Paris

Top 5 reasons to shop for Luxury goods in-store

  1. You get to experience the overall feel for the brand so much more in-store.
  2. For the first class customer service and experience
  3. Being able to build a relationship with an SA so that you have a point of contact within the brand and they can help you to source items before anyone else – especially those extra special items that are hard to track down or sold out.
  4. Your purchase will be wrapped in their branded box, tissue paper and carrier bag which will be beneficial if you are a collector or if you plan to sell the item in the future.
  5. Being able to try on the clothing, to check the fit and feel of the products you are buying so you can be 100% sure that you are happy with it.

Saint Laurent packaging

Saint Laurent packaging

I hope you enjoyed today’s blog post. How do you prefer to buy luxury goods?

What was the last thing you bought?

I would love to know your thoughts so leave a comment below.

Trend Report: Mini handbags

Jacquemus mini bags

image @ Jacquemus Instagram

Mini handbags are having a major moment. They are all over Instagram, were spotted being worn at the recent fashion weeks, as well as making numerous appearances on the red carpet. In a world where mobile phones are turning into the size of laptops, and sneakers are getting chunkier by the day, I wonder, what is it about these teeny tiny handbags that is getting everyone excited, and is it worth spending the money on something that doesn’t actually have enough space to carry anything?

The Jacquemus effect

French designer brand Jacquemus were responsible for bringing this trend back and in a big way. Simon Port, the designer behind the brand is known for his use of bold bright colours and structured simple silhouettes. Jacquemus had every model carrying a mini bag for their AW18 show, which led to his bags being spotted on celebrities such as Kendall Jenner and Rihanna.

Jacquemus mini bags

image @ Jacquemus Instagram

The Le Chiquito bag was then introduced which was even smaller. These mini bags can be worn across the body as well as with the top handle feature. At just over 4 inches wide though, the £450 price tag is a little eye watering. This particular style is consistently selling out and has everyone trying to get their hands on one. These have become THE stand out piece that you will instantly recognise as Jacquemus and have really elevated the brand into the accessories spot light.

Jacquemus mini bags

Jacquemus mini bags

image @ Jacquemus Instagram

Mini bag mania

We are starting to see other brands incorporating similar mini items into their range. Chanel have bought out a classic flap handbag which has a mini coin purse attached, as well as a waist bag with 2 mini purses which are just gorgeous. Louis Vuitton have their own version with the latest ‘muli pochette’ bag which is a body bag with a detachable round coin purse.

Chanel Flap Bag & Coin PurseChanel Waist Bag & Coin Purse

Although mini bags are not entirely practical, they are a cute addition to an outfit, and perhaps it’s a good way to stop yourself from carrying around everything including the kitchen sink. Just a bank card, your keys (possibly your phone but unlikely) and you’re good to go! Carrying large heavy handbags is really bad for the posture after all.

I can definitely see why celebrities are loving this trend as they will have a team of people in the background carrying the real items that they need on a daily basis.

Mini handbag Edit

Here are a few of my favourite mini handbags available at the moment.

Chanel Clutch With Chain
Chanel Clutch With Chain
JACQUEMUS Le Chiquito Micro leather tote @ MyTheresa
JACQUEMUS Le Petit Chiquito leather tote @ MyTheresa
JACQUEMUS Le Bello leather belt bag @ MyTheresa
ASOS DESIGN micro grab bag with curved flap and detachable strap
GUCCIBroadway crystal-embellished elaphe tote
JACQUEMUSLe Porte leather pouch @ Netaporter
And Other Stories Beaded Handle Mini Leather Bag
Boohoo Faux Snake Mini Lock Grab Bag
Zara 2-PACK OF MINI NEON BAGS
Zara Animal print mini crossbody bag with scarf
Topshop – CINDY Lime Mini Cross Body Bag
Miss Guided diamante buckle mini bag
Topshop Half Moon Mini Grab Bag
Topshop Cow Print Grab Mini Bag

Personally, I do like a small handbag but feel that the mini styles are a bit of a step out of my comfort zone. Sometimes with designer items, it seems that the smaller the item, the higher the price becomes and I would rather invest in a classic designer handbag that I know I will get a lot of use out of for seasons to come. I don’t like carrying a load of stuff around with me but I at least expect my bag to hold everything that I do need for every day use!

What do you think of the mini handbag trend?

Are you loving them or do you think they are a bit of a pointless fashion trend?

Leave me a comment below xx

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