Luxury shopping – should you buy in store or online?

Louis Vuitton store London

The luxury market is booming and has continued to grow over the last decade. Social media and celebrities have been two major factors in keeping our attention on the big name luxury brands and keeping everyone interested in buying the latest fashion pieces.

With most brands, the trend has been that the majority of shopping is done online and fashion retailers such as Asos, Pretty Little Thing and Missguided have taken the lead with this, becoming huge giants in the industry. On the flip side of this though, it has been affecting the sales on the high street and we are losing a lot of stores. This isn’t the same for the luxury market though as there are a lot of positive points for shopping for luxury goods online as well as in store.

The Online shopping experience

In 2017, luxury e-commerce grew by 23% which is more than three times faster than total luxury retail growth. Net-a-Porter were one of the first to bring global luxury fashion house products all together online. The online shopping experience that you get with them is fabulous, from the beautifully packaged parcels that they send you, to the extra special services they have such as delivery within the same day in London. Since the success of Net-a-Porter, there are now a lot of other similar websites such as FarFetch, Matches Fashion and My Theresa to name a few.

Luxury brands themselves though were pretty slow when it came to getting into e-commerce – Chanel being a good example of this. Perhaps they didn’t expect online shopping to become as huge as it has or perhaps they were not too bothered until they realised that every brand was moving into the digital world.

Netaporter shopping

image @ Pinterest

Savvy online spending

75% of luxury shoppers research online before they make their purchase which is a huge figure, however 72% of shoppers say that they actually prefer to purchase in store. This does not surprise me and I feel exactly the same way. If your going to spend a large amount of money on something you want to feel the product first, check that it fits and get an overall feel for what you are buying. A lot of shoppers are now doing this the other way around though, by trying the item in store first, and then buying it online using discount codes. Luisaviaroma are the best at offering discount codes and flash sales and are perfect for savvy shoppers that want to save themselves some coins.

Netaporter shopping

image @ Pinterest

Top 5 reasons to shop for Luxury goods online

  1. Using discount codes to get money off and for cheaper than the price you would pay in store.
  2. Some people feel uncomfortable shopping in designer stores which can have a reputation of being snooty with unhelpful shop assistants.
  3. It is a quick and easy process, with often same day delivery and a good returns policy. Some designer boutiques will not allow refunds, but give you in-store credit only.
  4. You can browse a selection of designer brands all under the one online destination.
  5. You can search for the same item over various online stores to find the best deal and again, often cheaper than in the boutiques,

The in-store shopping experience

For me, shopping in an actual boutique is a much more exciting experience than shopping online. Consumers want to feel special and be offered a good quality customer experience when they are buying luxury items. In stores like Louis Vuitton, Dior etc there is often a queuing system where you have to wait to be served by one of the sales assistants. This can take quite a long time which is the downside of this. However with the majority of these brands, you need to build a relationship with an SA (sales assistant) and they will help you when it comes to reserving the latest pieces from the new collections. Hermes is one of those brands where this is crucial. If you ever want to purchase a Birkin bag, you will only ever have the chance if you are a known regular shopper with a solid relationship with an SA.

Saint Laurent handbag

Beautiful surroundings

Luxury stores know that we are living in a digital world now but they still want us to go into the stores. They know the importance of looking fabulous and are creating insta-worthy spaces to inspire people and encourage new visitors into the store. This is great advertising for them as images are posted onto social media and it gets everyone excited about going to visit the store. The Alexander McQueen store on London’s Bond Street is like an art museum with a huge egg in the doorway like something out of a Lady Gaga music video, as well as having the windows covered with nets holding bejewelled beetles. Louis Vuitton have just opened their newly refurbished store and it is also incredible – which was to be expected. And look at the Dior flagship store in Paris – the displays they put on the front of the building are so beautiful and worth the visit to see them.

Dior store Paris

Dior store Lady Dior bag

Dior store Paris

Top 5 reasons to shop for Luxury goods in-store

  1. You get to experience the overall feel for the brand so much more in-store.
  2. For the first class customer service and experience
  3. Being able to build a relationship with an SA so that you have a point of contact within the brand and they can help you to source items before anyone else – especially those extra special items that are hard to track down or sold out.
  4. Your purchase will be wrapped in their branded box, tissue paper and carrier bag which will be beneficial if you are a collector or if you plan to sell the item in the future.
  5. Being able to try on the clothing, to check the fit and feel of the products you are buying so you can be 100% sure that you are happy with it.

Saint Laurent packaging

Saint Laurent packaging

I hope you enjoyed today’s blog post. How do you prefer to buy luxury goods?

What was the last thing you bought?

I would love to know your thoughts so leave a comment below.

The return of Tie Dye for Spring/Summer 19

Tie dye has been in fashion hiding for years. That was until it started popping up again on celebs such as Beyoncé and Justin Bieber wearing the colourful print. Prada, Proenza Schouler and Stella McCartney took it under their wing and brought it back to the catwalk and now everyone is getting in on the trend. It’s official РTie dye is back!

California cool, t shirts are the easiest way to wear this trend but it’s evolved for the modern day and we are now seeing it in new ways such as on denim at Proenza Schouler or used on mini dresses or Aline skirts at Prada.

What is Tie Dye..

Tie Dye has always historically been associated with hippies, and the flower power era of the 60s and 70s. It’s best known for it’s use of bright colours and bold patterns such as the spiral, mandala and peace sign.

The process typically consists of folding, twisting, pleating, or crumpling fabric or a garment and binding with string or rubber bands, followed by the application of brightly coloured dies. The manipulations of the fabric prior to application of dye are called resists as they partially or completely prevent the dye from colouring the fabric. So each piece that is made in this way is unique and different and you will not have two pieces that are exactly the same.

Fast forward to today and tie dye has been given a modern twist and there’s a fresh take on the trend.

How to wear it..

You can go as bold as you dare with this trend. If you are not feeling as confident to wear a splash of bright colours in a garment then you can still enjoy it with accessories instead. Try a scarf or a handbag ‚Äď I‚Äôm really loving the Prada tie dye bags at the moment.

Tie Dye trend Edit

Here are my top picks that are in the stores at the moment. 

Boohoo.com Tie Die denim jacket
New Look tie dye twist front beach cover up in blue
Polo Ralph Lauren tie dye t-shirt
Pretty little thing ‚Äď Orange Tie Dye joggers
Ralph Lauren Tie-Dye French Terry Hoodie
House of Holland Frayed ombré denim midi skirt
Boohoo.com Tie Dye Oversized T-Shirt Dress
Prada Tie-dyed duchesse-silk skirt
Boohoo.com Tie Die denim jacket
New Look tie dye twist front beach cover up in blue
Polo Ralph Lauren tie dye t-shirt
Pretty little thing ‚Äď Orange Tie Dye joggers
Ralph Lauren Tie-Dye French Terry Hoodie
House of Holland Frayed ombré denim midi skirt
Boohoo.com Tie Dye Oversized T-Shirt Dress
Prada Tie-dyed duchesse-silk skirt

What are your thoughts on this trend for the Summer?

Will you be wearing it? 

Leave a comment below and thanks so much for reading! xx

Johnny Loves Rosie – my go to place for accessories

Johnny Loves Rosie has been one of my favourite brands for a while. They always have such beautiful leather handbags and accessories so I was really excited to try out a piece from their new AW18 headwear collection.

Leopard print is such a huge trend at the moment and I am a huge animal print fan so this headband is going to be a perfect statement piece to wear this season. This is a classic band shape with a pretty bow on the side and it is really comfortable to wear. There is nothing worse than when you wear one that digs into you and gives you a blinding headache! There are a few bow headband options on the Johnny Loves Rosie website as well as pretty jewel encrusted style which will be perfect or the up coming festive season.

I have been wearing this piece with knitwear and jeans, as well as roll neck tops with leather leggings. It also looks fab with a winter teddy coat.¬†It looks great with so many outfit combinations, I’m obsessed!

You can shop on the Johnny loves Rosie website HERE and these are a few of my top picks!

7 simple tips to instantly make an outfit look more expensive

Making a few little adjustments to your wardrobe, and knowing what to look for when shopping, there are a few little tricks you can use to instantly look more expensive and chic. Here are my top 7 tips that you need to know on how to achieve this.

Invest in classic timeless pieces rather than trend led styles

I have come to realise that not all trends work for everyone. I love the look of mom jeans but they simply don’t suit me and they make me feel like I’m walking like¬†the tin man and don’t flatter my figure at all! But¬†I am realising that it’s ok¬†and I don’t have to wear something just because¬†it’s currently in fashion.
Trends also come and go and trying to keep up with each one¬†that comes along can be exhausting. The “ugly” trainer is¬†one of the fashion pieces¬†that most girls are wearing at the moment. However, this isn’t¬†going to be a long lasting¬†trend and next year it will be something completely different.¬†Save your money for the attention grabbing items that will become the main focus of your outfit instead and something that will always be a stylish piece in your collection.
A classic and simple outfit will never go out of style and choosing staple items for your wardrobe will mean that you always have a go to look without having to try! The French are the best at this type of styling and do this so well.

Dress: Zara Belt: Gucci

Shirt dress: Zara, Belt: Moschino

Choose a classic style coat

A quality jacket or coat can really make a whole outfit pop. Stick to neutral shades that go with everything and aim for high quality fabrics. Although you want a coat to look good¬†you want it to actually¬†keep you warm so look for¬†lined coats with quality pockets. Zips and buttons are also an important factor¬†and these always add that little something extra, so again, make sure they are smart and sturdy as you don’t want them to fall off after wearing it only a couple of times! Tailored or structured jackets look elegant and¬†especially if they are a slightly¬†longer length.

Cream waterfall jacket: Boohoo.com

Sunglasses

I have a bit of an addiction to sunglasses and they instantly make any outfit look chic. You don’t just have to save these for the summer months as they look just as great in the Autumn/Winter with a fabulous coat and boots. Look after your sunglasses by keeping the cases and storing them carefully. This will extend the life of them and keep them in the best condition possible.

Keep it simple

Now, I’m no stranger to a bright outfit and I love neon highlighter shades¬†and bright, bold clothing. These colours¬†look great but for that ultimate chic, stylish look, try an outfit that is all one colour or a mixture of similar shades as this¬†always looks so expensive. You can add a touch of colour into the outfit with accessories. Also, by keeping jewellery and accessories to a minimum will add to that luxury look. There’s a reason that Coco Chanel said to take off the last accessory that you put on – this makes such a difference to your finished outfit.
I like to style up my outfits with a designer belt or scarf too which make a statement, or wear either bold earrings or a necklace – just not at the same time.

From left to right: Zara, Yves Saint Laurent, Chanel, Vivienne Westwood and H&M

Invest more money in better quality footwear and handbags

I tend to avoid buying cheaper footwear or handbags. They never last very long and the quality is always so disappointing. You don’t have to spend a fortune, but choose items that are made from decent materials with quality hardware. Check out my previous guide HERE which lists all of the key items to look out for when investing in a new handbag.

Boots: Jimmy Choo

Replace the buttons

Buttons are always a give away that something was purchased on the high street. An easy tip to instantly transform any piece is by changing these. Adding new shiny buttons to a coat or jumper can make such a huge difference. You can pick up some great buttons in haberdasheries (John Lewis has a great section for this) and this is a cheap way to update an outfit. You can often find Chanel buttons online or in vintage stores too which would be fabulous added to an item but without the £2000+ price tag.

Maintenance

It sounds obvious but looking after your clothes is one of the most important tips. Wash them correctly, check there are no loose threads¬†and make sure they are properly pressed. It’s a good idea to invest in a steamer as they are quick and easy to use and get rid of all creases which cheapen the look of an outfit. Hang clothes neatly on fabric coated hangers rather than wire ones as these tend to ruin the shape of them and can ruin the fit. If you look after your clothes they will last longer and look so much better on.

See all of the best looks from the SS19 Moschino runway show

Moschino is one of the runway shows that I look forward to the most and the SS19 show was incredible! Jeremy Scott has created a fabulous collection for the future season. All of the designs looked like they were straight from his sketch pad, with a nod to 80s styling and featuring colourful brush strokes in bright, fresh colours.

The invitation..

The invitation for the show was a box of felt tip pens in a selection of rainbow colours. This was the first clue of what was about to come and what the designer had in store for everyone. The show began and the crowd could hear a telephone call between Jeremy Scott and Gigi Hadid. He was telling her that the show was about to start and that he only had his sketches with him.

Scribbles and sketches..

The models started walking down the runway dressed in sharp cut jackets, pencil skirt suits, shifts, cocktail¬†dresses and the whole¬†collection was¬†fabulously lady like and chic. The majority of the outfits were white fabric, on which felt tip scribbles made¬†each design individual. I get such¬†Pretty Woman vibes from this collection – especially the scenes where she has been shopping and she’s had a style makeover with¬†chic skirt suits and hats.

Sassy Accessories..

Moschino have always had cool and quirky accessories and this collection was no different. Bella and Gigi Hadid wore wide brimmed hats angled on the side of their heads elegantly. Structured, feminine handbags, also covered in scribbles made their way down the catwalk and scribbled on tights to complete the looks. Kendall Jenner was also part of the show and carried a large bottle of Moschino perfume.

Gigi the bride..

No catwalk show is ever complete without the traditional final bridal look and Gigi Hadid closed the show, in a puffball dress and a bunch of flowers. Body stocking clad men carried her long train behind while butterflies flittered above her. It was a fabulous fairytail ending to such an amazing show.

What was your favourite look from the collection? I cannot wait for the accessories to launch in store so I can get involved with this trend. Here are a couple of items on my wish list:

What is your favourite outfit from the show? Leave me a comment below!

 

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