Logos and branding are back and in a big way! Shown all over the runways the last few seasons, we are seeing a huge trend in the collections for styles with large logos, monogrammed details and boldly branded pieces.
Logomania is not a new trend; it’s something that comes back into fashion time and time again. It was particularly a hit in the 80s and 90s and designers such Chanel were leading the way back then just as much as they are killing it today. We are seeing designers at Burberry and Fendi are evolving this by bringing out newly designed logos, updating their monogramme details, moving into the new age of fashion and having a fresh take on this trend.
I personally am loving the Logomania trend and I’ve always been drawn to it in previous years. Some of the vintage 90s Chanel pieces that were heavily branded with their famous interlocking CCs were truly amazing so if you are able to get hold of any vintage pieces from those decades you will have found some absolute gems that will stand the test of time for many years to come. They are such investment pieces. I had the original Christian Dior saddle bag when they first launched this style in the early 2000s and let me tell you, it was not at the £2k price point that it is today! Unfortunately I wore that bag to it’s absolute death but if I still had it, it would be a fabulous vintage piece that would work well with any outfit today.
See below for my top 6 fashion brands to go to for embracing the logomania trend.
Click on the below to view my favourite Balenciaga selection
Click on the below to view my favourite Gucci selection
Click on the below to view my favourite Dior selection
Click on the below to view my favourite Fendi selection
Click on the below to view my favourite Louis Vuitton selection
Click on the below to view my favourite Chanel selection
That’s the beauty of this trend – you can either invest in ready to wear pieces (which are usually quite expensive and hard to get hold of without a decent SA) or you can be involved in the trend with the use of accessories such as bags, scarves, small leathers, shoes or hats which are often a much more affordable option.
Some people are not a fan of logos as they prefer to buy an item of clothing for the quality alone, without the need to broadcast who designed it. But for me, the more logos the better at the moment! Traditionally in fashion though, the trend of flashing large logos everywhere usually then moves into a more basic, simplistic look instead which is often a refreshing change after being saturated with designer names all over the place.
Share in the comments below if you like this trend and what your favourite designer logo is. What was your favourite piece from my selection too? I would love to know!
You can also check out my recent blog post HERE to find out about the designers that are doing the best branded designer sportswear.
All image credits for this post found at Pinterest