Trend Report: Logomania

Logos and branding are back and in a big way! Shown all over the runways the last few seasons, we are seeing a huge trend in the collections for styles with large logos, monogrammed details and boldly branded pieces.

Logomania is not a new trend; it’s something that comes back into fashion time and time again. It was particularly a hit in the 80s and 90s and designers such Chanel were leading the way back then just as much as they are killing it today.  We are seeing designers at Burberry and Fendi  are evolving this by bringing out newly designed logos, updating their monogramme details, moving into the new age of fashion and having a fresh take on this trend.

I personally am loving the Logomania trend and I’ve always been drawn to it in previous years. Some of the vintage 90s Chanel pieces that were heavily branded with their famous interlocking CCs were truly amazing so if you are able to get hold of any vintage pieces from those decades you will have found some absolute gems that will stand the test of time for many years to come. They are such investment pieces. I had the original Christian Dior saddle bag when they first launched this style in the early 2000s and let me tell you, it was not at the £2k price point that it is today! Unfortunately I wore that bag to it’s absolute death but if I still had it, it would be a fabulous vintage piece that would work well with any outfit today.

See below for my top 6 fashion brands to go to for embracing the logomania trend.

Balenciaga

Click on the below to view my favourite Balenciaga selection

LOGO JACKET
LOGO JACKET
£975
ALLOVER LOGO MINI DRESS
ALLOVER LOGO MINI DRESS
£1150
FRINGE KNIFE 110MM PUMP
FRINGE KNIFE 110MM PUMP
£775
VILLE XXS TOP HANDLE BAG
VILLE XXS TOP HANDLE BAG
£1150
BB HOODIE
BB HOODIE
£675
NYLON LOGO DENIM JACKET
NYLON LOGO DENIM JACKET
£1250
ALLOVER LOGO PULLED OPERA COAT
ALLOVER LOGO PULLED OPERA COAT
£2650
SCARF
SCARF
£425
LOGO JACKET
LOGO JACKET
£975
ALLOVER LOGO MINI DRESS
ALLOVER LOGO MINI DRESS
£1150
FRINGE KNIFE 110MM PUMP
FRINGE KNIFE 110MM PUMP
£775
VILLE XXS TOP HANDLE BAG
VILLE XXS TOP HANDLE BAG
£1150
BB HOODIE
BB HOODIE
£675
NYLON LOGO DENIM JACKET
NYLON LOGO DENIM JACKET
£1250
ALLOVER LOGO PULLED OPERA COAT
ALLOVER LOGO PULLED OPERA COAT
£2650
SCARF
SCARF
£425

Gucci

Click on the below to view my favourite Gucci selection

GG Sylvie tweed shorts
GG Sylvie tweed shorts
£790
GG jacquard wool silk scarf
GG jacquard wool silk scarf
£315
GG stripe wool jacquard skirt
GG stripe wool jacquard skirt
£890
GG wool ankle boot
GG wool ankle boot
£700
GG Flora wool jacquard cardigan
GG Flora wool jacquard cardigan
£2200
Oversize sweatshirt with Gucci logo
Oversize sweatshirt with Gucci logo
£870
GG wool cape
GG wool cape
£1750
Interlocking G lamé wool dress
Interlocking G lamé wool dress
£870
GG Sylvie tweed shorts
GG Sylvie tweed shorts
£790
GG jacquard wool silk scarf
GG jacquard wool silk scarf
£315
GG stripe wool jacquard skirt
GG stripe wool jacquard skirt
£890
GG wool ankle boot
GG wool ankle boot
£700
GG Flora wool jacquard cardigan
GG Flora wool jacquard cardigan
£2200
Oversize sweatshirt with Gucci logo
Oversize sweatshirt with Gucci logo
£870
GG wool cape
GG wool cape
£1750
Interlocking G lamé wool dress
Interlocking G lamé wool dress
£870

Christian Dior

Click on the below to view my favourite Dior selection

DIOR BLUE SADDLE DIOR OBLIQUE POUCH BELT
DIOR BLUE SADDLE DIOR OBLIQUE POUCH BELT
£1550
BLACK 30 MONTAIGNE STAMPED GRAIN CALFSKIN FLAP CHAIN BAG
BLACK 30 MONTAIGNE STAMPED GRAIN CALFSKIN FLAP CHAIN BAG
£2550
MID-TOP SNEAKER
MID-TOP SNEAKER
£680
NAVY BLUE DIOR OBLIQUE CASHMERE SCARF
NAVY BLUE DIOR OBLIQUE CASHMERE SCARF
£920
BLUE MULTICOLOR SADDLE DIOR OBLIQUE 5-POCKET CARD HOLDER
BLUE MULTICOLOR SADDLE DIOR OBLIQUE 5-POCKET CARD HOLDER
£340
MINI DIOR BOOK TOTE BAG IN EMBROIDERED CANVAS
MINI DIOR BOOK TOTE BAG IN EMBROIDERED CANVAS
£2050
Latte Multicolor Fully Embroidered Strap aria_topShotView LATTE MULTICOLOR FULLY EMBROIDERED STRAP
Latte Multicolor Fully Embroidered Strap aria_topShotView LATTE MULTICOLOR FULLY EMBROIDERED STRAP
£720
“J’ADIOR 8” CASHMERE SWEATER
“J’ADIOR 8” CASHMERE SWEATER
£1500
DIOR BLUE SADDLE DIOR OBLIQUE POUCH BELT
DIOR BLUE SADDLE DIOR OBLIQUE POUCH BELT
£1550
BLACK 30 MONTAIGNE STAMPED GRAIN CALFSKIN FLAP CHAIN BAG
BLACK 30 MONTAIGNE STAMPED GRAIN CALFSKIN FLAP CHAIN BAG
£2550
MID-TOP SNEAKER
MID-TOP SNEAKER
£680
NAVY BLUE DIOR OBLIQUE CASHMERE SCARF
NAVY BLUE DIOR OBLIQUE CASHMERE SCARF
£920
BLUE MULTICOLOR SADDLE DIOR OBLIQUE 5-POCKET CARD HOLDER
BLUE MULTICOLOR SADDLE DIOR OBLIQUE 5-POCKET CARD HOLDER
£340
MINI DIOR BOOK TOTE BAG IN EMBROIDERED CANVAS
MINI DIOR BOOK TOTE BAG IN EMBROIDERED CANVAS
£2050
Latte Multicolor Fully Embroidered Strap aria_topShotView LATTE MULTICOLOR FULLY EMBROIDERED STRAP
Latte Multicolor Fully Embroidered Strap aria_topShotView LATTE MULTICOLOR FULLY EMBROIDERED STRAP
£720
“J’ADIOR 8” CASHMERE SWEATER
“J’ADIOR 8” CASHMERE SWEATER
£1500

Fendi

Click on the below to view my favourite Fendi selection

Fendi Shirt
Fendi Shirt
£1090
Fendi pencil skirt
Fendi pencil skirt
£850
Fendi Mon Tresor
Fendi Mon Tresor
£1350
Fendi Scarf
Fendi Scarf
£390
Fendi Biker Boots
Fendi Biker Boots
£750
Fendi Baguette bag
Fendi Baguette bag
£1750
Fendi trench coat
Fendi trench coat
£2890
Fendi bomber jacket
Fendi bomber jacket
£7600
Fendi Shirt
Fendi Shirt
£1090
Fendi pencil skirt
Fendi pencil skirt
£850
Fendi Mon Tresor
Fendi Mon Tresor
£1350
Fendi Scarf
Fendi Scarf
£390
Fendi Biker Boots
Fendi Biker Boots
£750
Fendi Baguette bag
Fendi Baguette bag
£1750
Fendi trench coat
Fendi trench coat
£2890
Fendi bomber jacket
Fendi bomber jacket
£7600

Louis Vuitton

Click on the below to view my favourite Louis Vuitton selection

MADELEINE ANKLE BOOTS
MADELEINE ANKLE BOOTS
£1080
STELLAR TRAINER BOOTS
STELLAR TRAINER BOOTS
£635
ON THE GO TOTE
ON THE GO TOTE
£1660
BI-MATERIAL HOODED COAT WITH QUILTED SLEEVES
BI-MATERIAL HOODED COAT WITH QUILTED SLEEVES
£3650
HOODED WRAP COAT
HOODED WRAP COAT
£3750
A-LINE MINI SKIRT WITH BUTTON DETAIL
A-LINE MINI SKIRT WITH BUTTON DETAIL
£1100
LONG-SLEEVED JACQUARD ZIP-UP KNIT HOODIE
LONG-SLEEVED JACQUARD ZIP-UP KNIT HOODIE
£2660
LV MIDNIGHT SWEATSHIRT
LV MIDNIGHT SWEATSHIRT
£850
MADELEINE ANKLE BOOTS
MADELEINE ANKLE BOOTS
£1080
STELLAR TRAINER BOOTS
STELLAR TRAINER BOOTS
£635
ON THE GO TOTE
ON THE GO TOTE
£1660
BI-MATERIAL HOODED COAT WITH QUILTED SLEEVES
BI-MATERIAL HOODED COAT WITH QUILTED SLEEVES
£3650
HOODED WRAP COAT
HOODED WRAP COAT
£3750
A-LINE MINI SKIRT WITH BUTTON DETAIL
A-LINE MINI SKIRT WITH BUTTON DETAIL
£1100
LONG-SLEEVED JACQUARD ZIP-UP KNIT HOODIE
LONG-SLEEVED JACQUARD ZIP-UP KNIT HOODIE
£2660
LV MIDNIGHT SWEATSHIRT
LV MIDNIGHT SWEATSHIRT
£850

Chanel

Click on the below to view my favourite Chanel selection

Ankle Boots
Ankle Boots
£980
BROOCH
BROOCH
£610
Earrings
Earrings
£1330
Stole
Stole
£860
Sweater
Sweater
£1770
Sweater
Sweater
£2010
Leggings
Leggings
£1710
Sweater
Sweater
£2410
Ankle Boots
Ankle Boots
£980
BROOCH
BROOCH
£610
Earrings
Earrings
£1330
Stole
Stole
£860
Sweater
Sweater
£1770
Sweater
Sweater
£2010
Leggings
Leggings
£1710
Sweater
Sweater
£2410

That’s the beauty of this trend – you can either invest in ready to wear pieces (which are usually quite expensive and hard to get hold of without a decent SA) or you can be involved in the trend with the use of accessories such as bags, scarves, small leathers, shoes or hats which are often a much more affordable option.

Some people are not a fan of logos as they prefer to buy an item of clothing for the quality alone, without the need to broadcast who designed it. But for me, the more logos the better at the moment! Traditionally in fashion though, the trend of flashing large logos everywhere usually then moves into a more basic, simplistic look instead which is often a refreshing change after being saturated with designer names all over the place.

Share in the comments below if you like this trend and what your favourite designer logo is. What was your favourite piece from my selection too? I would love to know!

You can also check out my recent blog post HERE to find out about the designers that are doing the best branded designer sportswear.

All image credits for this post found at Pinterest

The most luxurious sports accessories of the moment

Image: Pinterest

These luxurious sports accessories are a sure way for every fashionista to be able to exercise in style! From basketball to skiing, tennis to skateboarding, the leading fashion designers have got all sporting activities covered. It’s the start of a brand new year (as well as a new decade) and usually top of everyone’s New Years Resolution list is to up their fitness game, so what better way than to get started with some of these fabulous items:

1) Louis Vuitton volley ball

The Louis Vuitton Monogram volley ball, Priced at £1680, is a combination of leather and canvas in a patchwork effect, creating a playful spin on the characteristic Louis Vuitton Monogram. This comes with a bag in similar colours, which also features Monogram details.

2) Chanel Basket Ball

The Chanel basketball with Chanel inscription in the classic black and gold, even comes with it’s own carrying chain. Around £2,000

3) Burberry Yoga Mat

The monogram Burberry yoga Mat, priced at £320

4) Supreme Skateboards

Supreme skateboards, spring-summer 2019 collection

5) Chanel surfboard

There have been several versions of the Chanel surfboards produced over the last few years, priced at around £7000 and only available upon request.

6) Chanel Tennis racket

Who can remember that episode of ‘Keeping up with the Kardashians’ with Kris Jenner and her Chanel tennis equipment? This racket and matching ball set will definitely turn heads on the court!

7) Chanel Ski wear

It’s clear to see that Chanel are leaders in this trend and they have been adding their logo to a variety of sports equipment. Recently, we’ve seen Kylie Jenner all over Instagram dressed head to toe in her Chanel and Fendi ski-wear, covered in the monogrammed logos.

If sports equipment is not your thing, you can still get involved with this trend with designer swimwear or winter accessories for skiing such as these Chanel earmuffs which are absolutely stunning. 

For hints and tips for buying luxury designer brands, head over to my recent blog post HERE.

I personally think this is such a fun way to link fashion and sports together in this way. Although I’m not too sure I would want to actually use the items considering how much they cost, and I would probably keep them as display items/collectors pieces instead as they are guaranteed to increase in value and become investments in the future. Either way, it’s making me want to get exercising and start my new year fitness regime!

Breakfast at the Fendi Cafe, Harrods

Fendi Cafe Harrods

Fendi is one of my all time favourite designer brands, so as soon as I heard that Harrods were hosting a pop up Fendi cafe for the Summer I couldn’t wait to visit! Located on the 5th Floor of the famous department store is the brand new cafe which is fashionista heaven.

A couple of weeks ago I went to try out the new cafe and luckily chose a good time to go as when I as leaving there were queues to get inside. I believe the queues can be up to an hour long so plan your visit in advance if you want to go to avoid waiting in line for eternity.

Fendi Harrods Taxis

image @ Pinterest

Fendi Cafe Harrods

Fendi Fabulous

The cafe itself is a contemporary, monochrome design with the Fendi logo everywhere you turn and it was designed by artist Joshua Vides. We were shown to our table and presented with the menu – which of course was also covered in FF logos.

There were quite a few delicious choices from breakfasts to full Italian style cuisine such as antipasti, insalate (the beef carpaccio is a house special) and mains of lasagne, aubergine parmagiana and more. As it was still early for me, I went for the breakfast pastries. The coffees are also decorated with Fendi logos and they are presented with an adorable logo biscuit. It is an Instagrammers dream!

Fendi Cafe Harrods

image @ Pinterest

Fendi Cafe Harrods

Fendi Cafe Harrods

Fendi Cafe Harrods

Peekaboo bag customisation

At the till, there were some fabulous cakes which were replicas of the Fendi Peeakboo handbags that looked exactly like the real thing.

In July, there was a pop-up Fendi Peekaboo bar, allowing shoppers to fully customise their own Mini Peekaboo bags. Customers were able to mix and match the body, handle and straps, to create their own unique style. There were over 20 different options for the body of the bag, 25 variations of handles and a further seven strap possibilities.

Fendi Harrods Peekaboo

image @ Pinterest

The cafe is likely to be seen all over your Instagram feeds throughout the summer, from the branded walls, tables, menus, plates and crockery. But if you want to visit, it will only be open at Harrods until 31st August.

What would Carrie Bradshaw be wearing in 2019?

Carrie Bradshaw was my original style icon and Sex in the City is one of my all time favourite series. I’ve had the box set for years and I will still get it out and watch old episodes on a chilled out Sunday.

Carrie, Charlotte, Miranda and Samantha each had their own individual sense of style but Carrie was the real fashionista of the show. Granted, she didn’t always get it right, but it was the fun and bold approach that she had with styling that I really loved! I couldn’t help but wonder, what she would be wearing in the year 2019?

It was always so exciting to see what latest outfits she was wearing on each episode. It would be hard to imagine her wearing the head to toe beige trend of the moment and she wouldn’t be seen dead in a pair of chunky Balenciaga trainers, but I could definitely see her in a tie dye sweater, cycling shorts and a sassy pair of heels!

You can read my recent Tie Dye trend report here if you would like some inspiration on this latest look for SS19!

SATC can still make me laugh out loud and it was such a ground breaking show of it’s time. It taught us as many things from friendships to relationships and how things were changing with the rise of the modern woman in society. It was also, of course, renowned for fashion. They made us covet things that we didn’t even know we needed. It made us all dream of having a shoe closet like Carrie Bradshaw and a beautifully furnished apartment like Charlotte. Who could ever forget that famous scene where Samantha is desperate to get her hands on an Hermes Birkin handbag and was told it would be a 5 year wait!

The show also pushed forward designer brands into huge stardom such as Jimmy Choo and Manolo Blahnik and made women across the globe rushing out to buy the latest designs.

Since the show was on in the late 90s to the noughties, its funny to see certain brands and fashion styles that have actually come back around again. Fendi baguettes and Dior saddle bags were a staple fashion piece back then and these exact styles are now having a resurgence in 2019. I had a monogrammed Dior saddle bag when they first came out as I fell in love with the one that Carrie was wearing in the episode when she first met Aiden in his furniture store. I had that bag for years and wore it literally to death. They were around the £400 price point back then but today they are around £2000!

Here are some of the looks from Spring Summer 2019 that I think Carrie would definitely be wearing whilst strutting around the streets of Manhattan.

Isabel Marant asymmetric, ruffle printed dress – £875Netaporter

Dior houndstooth slingback heels – £720Christian Dior

Adriana Degreas shell bra top – £425 Netaporter

“It’s a Baguette”

Fendi Purple Sequin Baguette – £2790Fendi

Prada Tie Dye Shorts – £790 – Netaporter

Burberry Dalmatian print skirt – £850Burberry

Sophia Webster Chiara Sandal – £450Sophia Webster

Alexander McQueen knitted lace dress – £4860Alexander McQueen

Image: Vogue

Who was your favourite Sex in the City character?

What was your favourite episode or outfit from the show?

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