Getting Autumn/Winter ready with Glamify Fashion

Autumn is just around the corner and that means one thing – new season fashion! For this week’s post I’m working with Glamify Fashion and checking out their new AW21 collection. They are a UK based online retailer who focus on trend led pieces and in a stylish feminine style.

The fashion savvy among us will already know that when it comes to Autumn/Winter shopping, you need to start looking to buy your coats in August. Even if it’s hot weather and the last thing you want to think about is wearing a coat, it’s the best time to buy one as you will have a much wider selection available. Leaving it to the last minute when the weather gets colder will only leave you disappointed as all the best pieces will have been snapped up already. This is one of my all time top tips with shopping for A/W fashion.

Glamify Fashion currently have a sale on at the moment so this is the perfect time for me to show you my favourite selection of their jackets, shackets and coats to get you ready for the new season!

Eliza cream gilet

Let’s start with what I am wearing in today’s post. This is the Eliza gilet in cream which I will link HERE for you. Straight away I was really impressed with this gilet. The faux fur is lovely and soft the PU leather is excellent quality too. I sized up to a size L as will be wearing this with thicker knitwear when it gets colder. For now, as we transition into the new season, I will wear this with long sleeve t-shirts or lightweight roll necks. This is a layering piece that will make you feel glam and will look great paired with sneakers for a dressed down look or equally as good with boots for a more dressed up style. This gilet is also available in grey, black and camel colour options.

The hero pieces of the range

Glamify Fashion have a great selection of jackets and coats in a variety of colours so there is a lot to choose from. I’ve selected my favourite items from the range that I can see selling out early on and what I predict will be the pieces to snap up quickly. Let’s get into the pieces…

Shackets

A shacket is the most perfect and easy way to layer up a look, whilst still looking chic and put together. I really loved these two shackets in particular. The gorgeous neutral cream tone item which will go with literally every outfit, and the houndstooth one which creates a whole look in itself. So simple and so stylish. Both of these pieces are timeless and can be worn year after year.

Faux Fur

When choosing a faux fur coat, the quality is such an important factor as sometimes the ‘fur’ material can let down the entire look. Going by the faux fur on the gilet I have been wearing, Glamify Fashion already have this covered and have a really nice quality faux fur with their pieces. These three coats were my favourites from the range and they are a mix of both padded and belted styles.

Puffers and padded

If full on faux fur isn’t your thing, then take a look at these puffer coats and padded styles as an alternative. I’m going to be adding this freyah quilted coat (image 1) into my collection. This jacket looks so expensive and I love the balloon sleeves and cinched in waist detail. Duvet coats are going to be huge this season too and let’s be honest, who doesn’t want to feel like they are still wrapped up in bed when they are going out in the freezing UK weather!

Classic styles

If trend led pieces are not your thing, it’s always a great idea to look for classic styles that you know will stand the test of time. I’ve picked out a classic trench, a biker jacket and an aviator style here which are easy to style and wear throughout the whole season.

 

Check out the Glamify website HERE – as well as their jackets, they have a huge range of clothing including loungewear, denim, dresses, knitwear, footwear and so much more. They even have a children’s clothing range for any of you that have a mini fashionista in the family too!

Disclosure – This gilet piece was kindly gifted to me by the brand

If you enjoyed this post, you might also like to read my tips about how to de-clutter your wardrobe ready for the new season

Luxury shopping – should you buy in store or online?

Louis Vuitton store London

The luxury market is booming and has continued to grow over the last decade. Social media and celebrities have been two major factors in keeping our attention on the big name luxury brands and keeping everyone interested in buying the latest fashion pieces.

With most brands, the trend has been that the majority of shopping is done online and fashion retailers such as Asos, Pretty Little Thing and Missguided have taken the lead with this, becoming huge giants in the industry. On the flip side of this though, it has been affecting the sales on the high street and we are losing a lot of stores. This isn’t the same for the luxury market though as there are a lot of positive points for shopping for luxury goods online as well as in store.

The Online shopping experience

In 2017, luxury e-commerce grew by 23% which is more than three times faster than total luxury retail growth. Net-a-Porter were one of the first to bring global luxury fashion house products all together online. The online shopping experience that you get with them is fabulous, from the beautifully packaged parcels that they send you, to the extra special services they have such as delivery within the same day in London. Since the success of Net-a-Porter, there are now a lot of other similar websites such as FarFetch, Matches Fashion and My Theresa to name a few.

Luxury brands themselves though were pretty slow when it came to getting into e-commerce – Chanel being a good example of this. Perhaps they didn’t expect online shopping to become as huge as it has or perhaps they were not too bothered until they realised that every brand was moving into the digital world.

Netaporter shopping

image @ Pinterest

Savvy online spending

75% of luxury shoppers research online before they make their purchase which is a huge figure, however 72% of shoppers say that they actually prefer to purchase in store. This does not surprise me and I feel exactly the same way. If your going to spend a large amount of money on something you want to feel the product first, check that it fits and get an overall feel for what you are buying. A lot of shoppers are now doing this the other way around though, by trying the item in store first, and then buying it online using discount codes. Luisaviaroma are the best at offering discount codes and flash sales and are perfect for savvy shoppers that want to save themselves some coins.

Netaporter shopping

image @ Pinterest

Top 5 reasons to shop for Luxury goods online

  1. Using discount codes to get money off and for cheaper than the price you would pay in store.
  2. Some people feel uncomfortable shopping in designer stores which can have a reputation of being snooty with unhelpful shop assistants.
  3. It is a quick and easy process, with often same day delivery and a good returns policy. Some designer boutiques will not allow refunds, but give you in-store credit only.
  4. You can browse a selection of designer brands all under the one online destination.
  5. You can search for the same item over various online stores to find the best deal and again, often cheaper than in the boutiques,

The in-store shopping experience

For me, shopping in an actual boutique is a much more exciting experience than shopping online. Consumers want to feel special and be offered a good quality customer experience when they are buying luxury items. In stores like Louis Vuitton, Dior etc there is often a queuing system where you have to wait to be served by one of the sales assistants. This can take quite a long time which is the downside of this. However with the majority of these brands, you need to build a relationship with an SA (sales assistant) and they will help you when it comes to reserving the latest pieces from the new collections. Hermes is one of those brands where this is crucial. If you ever want to purchase a Birkin bag, you will only ever have the chance if you are a known regular shopper with a solid relationship with an SA.

Saint Laurent handbag

Beautiful surroundings

Luxury stores know that we are living in a digital world now but they still want us to go into the stores. They know the importance of looking fabulous and are creating insta-worthy spaces to inspire people and encourage new visitors into the store. This is great advertising for them as images are posted onto social media and it gets everyone excited about going to visit the store. The Alexander McQueen store on London’s Bond Street is like an art museum with a huge egg in the doorway like something out of a Lady Gaga music video, as well as having the windows covered with nets holding bejewelled beetles. Louis Vuitton have just opened their newly refurbished store and it is also incredible – which was to be expected. And look at the Dior flagship store in Paris – the displays they put on the front of the building are so beautiful and worth the visit to see them.

Dior store Paris

Dior store Lady Dior bag

Dior store Paris

Top 5 reasons to shop for Luxury goods in-store

  1. You get to experience the overall feel for the brand so much more in-store.
  2. For the first class customer service and experience
  3. Being able to build a relationship with an SA so that you have a point of contact within the brand and they can help you to source items before anyone else – especially those extra special items that are hard to track down or sold out.
  4. Your purchase will be wrapped in their branded box, tissue paper and carrier bag which will be beneficial if you are a collector or if you plan to sell the item in the future.
  5. Being able to try on the clothing, to check the fit and feel of the products you are buying so you can be 100% sure that you are happy with it.

Saint Laurent packaging

Saint Laurent packaging

I hope you enjoyed today’s blog post. How do you prefer to buy luxury goods?

What was the last thing you bought?

I would love to know your thoughts so leave a comment below.

Online shopping – is it worth the money or is the high street better?

Image: Pinterest

In the last few years online shopping for clothes has really boomed. I remember when Asos first launched and they were actually called ‘As seen on screen’, selling clothes that were inspired by what celebrities had been spotted wearing. Now days they are a multi-billion pound global success selling womenswear, menswear, footwear, accessories, jewellery, beauty products and a huge range of well-known brands. They continue to grow every year and since then there has been a surge in other online fashion sites such as Pretty Little Thing, Boohoo, Missguided, and Misspap which are also following the same pattern of success.  

The appeal of these sites is mainly for the price which tends to be a lot cheaper than the high street stores such as Topshop and they are also very trend led, leading the way with the latest fast fashion styles and marketed in a way that make you want to spend your money with them. They often send out discount codes, newsletters and emails on a daily basis to get you back on their site looking at what’s new. It certainly works for me so they are doing something right in keeping hold of our attention!

These online fashion companies have grown with the help of celebrity collaborations such as Paris Hilton, Kourtney Kardashian and Pia Mia, as well as social media platforms such as Instagram. The rise of the influencer on social media has also really boosted the popularity of these online retailers. Pretty Little thing have even started selling clothing covered with their own brand name which has been selling really well for them.

Image: Pretty Little Thing

However, with the plus points there are also the negatives. Personally, I have been really disappointed with shopping online lately and I have sent back 90% of what I have ordered. This is what inspired me to write this blog post as it makes me wonder if everyone else is experiencing the same as me? Is everyone else spending hours queuing in the post office returning their online purchases or are the clothes working for everyone else and it’s just me finding it a palaver? Here are a few of my biggest nightmares with online shopping:

The quality

A lot of the items ordered online seem to be of a lower standard in terms of quality. You can tell as soon as you touch it that the fabric is not going to last long and doesn’t always look or feel the nicest to wear in real life. I find a lot of the white clothing, particularly trousers tend to be transparent and no one wants to walk around with their pants on show – that’s an outfit killer right there!

The item doesn’t match the image online

OK, so I know that the models are there to make the clothes look the best that they possibly can, but so often I see an outfit online that looks incredible and as soon as I try it on it looks nothing like how I imagined which is so disappointing. This can be anything from the colour not matching how you hoped or the fabric being too thick/thin/stiff etc. When you shop in a high street store, though you have the chance to try the clothes on and test them before you buy to see if you look good in them which saves you so much time and money, which leads me onto point 3.

The fit

I have literally given up ordering trousers online now as I am not blessed with the longest of legs, but the length of some of these trousers makes me wonder who all these tall people are as I never seem to see them walking around!  Also, I find that I can be a size 8 with some items right up to a 12. This is because the clothes are cheaply made and from a variety of factories so the standard of sizing is usually all over the place and often hard to judge.

Waiting 

If you are impatient like I am, when I buy something new I like to take it home with me straight away. Deliveries have improved for a lot with the bigger named online retailers, and they often offer free next day delivery deals, but even still, you need to wait and if you are not home when the delivery man arrives, this could also mean an extra trip to the post office. I think I am on first name terms with my postman and local post office now!

Returns and refunds

This is one of my biggest hater points of online shopping. You might get a good deal with free postage when you place that order, but you will have to pay to return items the majority of the time – apart from ASOS who have a fabulous 28 day return policy for absolutely free.

I also find the length of time you have to wait to get your money back can be frustrating and you could easily forget if you are due a refund if you have had to send a few things back in the month. This makes me wonder how high the return rate is for some of these online retailers. I know that a lot of YouTubers that film fashion hauls do not keep all of the items they order online, and a lot of people are starting to do these type of videos.  I personally love watching them and often get really good inspiration for outfit styling watching these.

Talking of YouTube, a lot of the well-known influencers are gifted the items that they show and haven’t had to pay for them. This could also be the reason why they speak so highly of everything they show usually and I would love to know if they really love the items they have received as much as they say that they have.

The high street stores have really been suffering in the UK over the last few years and many have been going out of business which is a real shame. I really enjoy shopping in stores and would hate for that to disappear completely and everything to become purely focused on online shopping.

Image: Pinterest

What are your thoughts about shopping online? Do you prefer it to shopping on the high street now? What do you think about the quality and service you are getting from online retailers?  I would love to know your thoughts on this!

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